Getting your brand featured in print or an online publication (without paying for it) requires strategy and preparation. If your brand is not ready, a press feature can be overwhelming, stressful, and potentially even negative for your business. So, here are five things you can do to help prepare your brand for press right now!
One of the biggest mistakes that even the most seasoned business owners, communication professionals, and PR pros make is the failure to plan for effective measurement of their efforts. Using the principles of public relations, you can easily measure your communication efforts and do so without spending money, outsourcing, or downloading any apps or extensions. Sounds good, right?
As a hospitality brand, you offer a unique experience that is best shared through imagery and storytelling. Some social media platforms, like Instagram and Pinterest, are designed to show off your brand. But other channels, specifically Twitter, are not designed with hospitality brands in mind. That’s why Twitter is the least effective social media choice for your brand and the one you can either drop or never start using at all (but still be successful and grow your biz).
As a business owner or manager in a fast-paced industry like hospitality, you have an unparalleled dedication to your brand and the experience it delivers. You work weekends, late nights, early mornings (often back-to-back) and have to be a Jack or Jill of all trades for true success, which really comes down to one main component: consistency. But, do you want to know a secret? Consistency is really just another form of communication – with yourself, with others, and with your business. So, as someone who wants to have it all but realizes they can’t possibly do it all themselves, a communication coach (like me!) is your new best friend. Let me tell you why.
This 60-minute video captures the live conversation hosted by Kelsey Ogletree and Stephanie Smith held on June 3, 2020, that featured 100 highly talented professionals in the PR/branding/media space.