What’s a VIP Day and Why Do You Need One?

During a VIP day, you and I will work closely to create the perfect communication strategy for your brand. We’ll deeply dive into your previous efforts and have an honest conversation about what is working and what isn’t. But we won’t stop there. We’ll use that information + my expertise + your skills + competitive intel to create a no-fail strategy you can immediately implement and measure.

Why Businesses and Bloggers Need to Break Up with LinkTree (and what to do instead)

In case you’re unfamiliar, LinkTree is a free app that allows bloggers and businesses to share multiple links (via one “tree” link) and used most commonly on Instagram. It’s essentially a loophole for sharing multiple links on Instagram and at face value, it’s genius. But breaking up with LinkTree will help you and I’m sharing the top-three reasons and what to do instead of using the app.

The Social Media Channel Hospitality Brands Don’t Need

As a hospitality brand, you offer a unique experience that is best shared through imagery and storytelling. Some social media platforms, like Instagram and Pinterest, are designed to show off your brand. But other channels, specifically Twitter, are not designed with hospitality brands in mind. That’s why Twitter is the least effective social media choice for your brand and the one you can either drop or never start using at all (but still be successful and grow your biz).