Being in a sorority, both as a collegiate member and an advisor at several universities throughout the country has taught me countless lessons that I attribute to my success in academia as a professor and in my PR business. So, in an effort to educate and entertain, let me take you through the business lessons I learned as a sorority girl.
One of the biggest mistakes that even the most seasoned business owners, communication professionals, and PR pros make is the failure to plan for effective measurement of their efforts. Using the principles of public relations, you can easily measure your communication efforts and do so without spending money, outsourcing, or downloading any apps or extensions. Sounds good, right?
As a business owner or manager in a fast-paced industry like hospitality, you have an unparalleled dedication to your brand and the experience it delivers. You work weekends, late nights, early mornings (often back-to-back) and have to be a Jack or Jill of all trades for true success, which really comes down to one main component: consistency. But, do you want to know a secret? Consistency is really just another form of communication – with yourself, with others, and with your business. So, as someone who wants to have it all but realizes they can’t possibly do it all themselves, a communication coach (like me!) is your new best friend. Let me tell you why.
This 60-minute video captures the live conversation hosted by Kelsey Ogletree and Stephanie Smith held on June 3, 2020, that featured 100 highly talented professionals in the PR/branding/media space.
Public relations is a strategic management function used to build mutually beneficial relationships. What does that mean to your business? It means heads in beds, butts in seats, glowing online reviews, likes, and engagement, and most importantly, returning revenue. Here are 5 reasons why your business needs PR and not just marketing: