Why Businesses and Bloggers Need to Break Up with LinkTree (and what to do instead)

In case you’re unfamiliar, LinkTree is a free app that allows bloggers and businesses to share multiple links (via one “tree” link) and used most commonly on Instagram. It’s essentially a loophole for sharing multiple links on Instagram and at face value, it’s genius. But breaking up with LinkTree will help you and I’m sharing the top-three reasons and what to do instead of using the app.

How To Measure Your Communication Efforts

table with planner computer and glasses

One of the biggest mistakes that even the most seasoned business owners, communication professionals, and PR pros make is the failure to plan for effective measurement of their efforts. Using the principles of public relations, you can easily measure your communication efforts and do so without spending money, outsourcing, or downloading any apps or extensions. Sounds good, right?

3 (free) Tips for Productivity You Can Start Using Now

Over time I have tried many strategies for productivity and coached hundreds of business owners and students about how to find greater productivity in their day-to-day work life so that they have greater freedom to brainstorm, breathe, and just be. So, I’m going to share 3 of my best tips for increased productivity that anyone can implement, right now, for free, regardless of what type of business you’re running.

Why Your Business Needs Public Relations (and not just marketing)

Public relations is a strategic management function used to build mutually beneficial relationships. What does that mean to your business? It means heads in beds, butts in seats, glowing online reviews, likes, and engagement, and most importantly, returning revenue. Here are 5 reasons why your business needs PR and not just marketing: