Why Your Goals Aren’t Good Enough (and what to do about it)
Setting goals for your brand or yourself simply is not good enough. As PR teaches us, goals need to be created first, then followed by measurable objectives, strategies, tactics and activities.
Prepping Your Brand for Press: 5 To-Do’s
Getting your brand featured in print or an online publication (without paying for it) requires strategy and preparation. If your brand is not ready, a press feature can be overwhelming, stressful, and potentially even negative for your business. So, here are five things you can do to help prepare your brand for press right now!
What’s a VIP Day and Why Do You Need One?
During a VIP day, you and I will work closely to create the perfect communication strategy for your brand. We’ll deeply dive into your previous efforts and have an honest conversation about what is working and what isn’t. But we won’t stop there. We’ll use that information + my expertise + your skills + competitive intel to create a no-fail strategy you can immediately implement and measure.
Spring Clean Your Social Media
Here are 5 steps to spring clean your social media accounts
Why Businesses and Bloggers Need to Break Up with LinkTree (and what to do instead)
In case you’re unfamiliar, LinkTree is a free app that allows bloggers and businesses to share multiple links (via one “tree” link) and used most commonly on Instagram. It’s essentially a loophole for sharing multiple links on Instagram and at face value, it’s genius. But breaking up with LinkTree will help you and I’m sharing the top-three reasons and what to do instead of using the app.