Why Your Goals Aren’t Good Enough (and what to do about it)
Setting goals for your brand or yourself simply is not good enough. As PR teaches us, goals need to be created first, then followed by measurable objectives, strategies, tactics and activities.
What PR Teaches Us About Setting and Reaching Goals
This post was originally written for and shared on PR Couture A new year – the time when people and businesses set long lists of goals and resolutions vowing to make this the “best year ever!” Goal setting is an important part of business planning, and it’s central to the practice of effective public relations. […]