Why Your Business Needs Public Relations (and not just marketing)

Public relations is a strategic management function used to build mutually beneficial relationships. What does that mean to your business? It means heads in beds, butts in seats, glowing online reviews, likes, and engagement, and most importantly, returning revenue. Here are 5 reasons why your business needs PR and not just marketing:

What PR Teaches Us About Setting and Reaching Goals

This post was originally written for and shared on PR Couture A new year – the time when people and businesses set long lists of goals and resolutions vowing to make this the “best year ever!” Goal setting is an important part of business planning, and it’s central to the practice of effective public relations. […]