The Client:
The Holladay House is a six-room, historic bed and breakfast located within the Piedmont Valley in Orange, Virginia. The inn is recognized for it's three-course, farm-to-table breakfasts, helping couples elope and have intimate celebrations, and for weekend getaways with antique shopping, gourmet dining, and beer/wine tasting.

The Approach:
The Holladay House was not taking advantage of content marketing; therefore, brand awareness and bookings were lacking within a competitive marketplace. To solve the problem, a content marketing strategy was created to improve the online presence of the inn and help increase bookings during non-peak seasons.

An editorial calendar consisting of blog posts, social media, and Pinterest content was created for six-months. This included owned and shared media and did not rely on paid ads or placements.

The Results:
The content marketing campaign provided consistent and compelling social media content that led to a 300% increase of referrals to the inn's website and booking pages from Facebook, Instagram, and Pinterest.

Despite mandatory closures and travel restrictions due to COVID-19 during the campaign, non-peak bookings increased by 12% during the six-month campaign.

*This campaign won the 2020 Blue Ridge PRSA Gold Summit award in the category Marketing Products or Services (for profit)

Want to learn more?
SASC can help you create a content marketing strategy for your business including an editorial calendar with blog posts designed for SEO, social media content, and the tools and knowledge to track your results.

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Nice to Meet You

I’m Stephanie, the strategic communication coach your business needs to take things to the next level, with lower overhead costs and less overwhelm.

Through working together, you will increase your capabilities and practice the skills needed for more meaningful communication. 

I take a positive approach to train and instruct you on how to use communication to reach your business goals. 

That means greater awareness and engagement with your brand, an improved social media presence, an even better guest experience, and relationship building  to keep people returning and your business booming. 

My coaching is active, focused, fun, and outcome-oriented. 

I am a trained educator, having my Ph.D. in Communication and my Accreditation in Public Relations (APR) from the Public Relations Society of America. 

Click here to learn more about working together