An exclusive marketing collective for hospitality entrepreneurs
It’s time to take control of your marketing with support, expertise, and guidance from industry experts, educators, and your peers
Make your marketing less mystifying and easier to implement
Say goodbye to senseless ad spending, mindless social posting, and wasting time
THE CLIQUE PROVIDES ON-DEMAND RESOURCES, CHALLENGES, AND EXPERT ADVICE TO HELP YOUR BUSINESS STAND OUT AND THRIVE
(regardless of a global pandemic, an economic downturn, and murder hornets)
Want to chat about this?
Learn more
Inside The Clique
Goal Setting and Reaching
Proven tactics for setting and reaching business goals with expert guidance to track and analyze your progress and course correct as needed
Industry Trainings
Quarterly live and on-demand trainings from top industry insiders about the topics and tools your business needs to thrive (that you help select!)
Expert Community
You’ll be a part of an exclusive Facebook community that includes your queen bees + all of the members of The Clique so you have an instant community
Challenges and Check-Ins
Live office hours with your leaders to ask and answer questions along with weekly, monthly and quarterly challenges to keep your marketing efforts fresh and exciting
On-Demand Library
Exclusive access to an on-demand library filled with worksheets, trainings, and resources hand-picked and sourced especially for your needs and success
À la carte Strategy
Optional opportunities for 1-on-1 strategy sessions with one or all of your leaders to get personalized and immediate help and support
Your Investment: $1,500 annually
...or $450 per quarter
Take a Closer Look...
As a business owner you’re a control-freak at heart (#nojudgment) and we’re just going to guess you like to know what to expect
We totally get it
The Clique is designed to be a yearly program, split into four quarters of learning and implementation by the true expert of your business – you!
Here’s the agenda for your best year yet:
The Clique is right for you if:
Have Reservations?...
As a member of The Clique, you remain in control of your communications because you are, after all, the master of your brand
But you gain the support, strategies, and savviness of three hospitality industry experts at your fingertips (er, keyboard)
And you can check-out of stress-island and check-in to the success suite
The hospitality industry is poised for the fresh thinking of experienced women to help brands share their stories so you can continue serving your guests with joy
Sound like you?
Meet Your Queen Bees
Stephanie Smith
Stephanie has her Ph.D. in Communication and her Accreditation in Public Relations (APR) from the Public Relations Society of America. She works as a strategic communication expert for hospitality brands and small businesses, focusing on earned (rather than paid) media.
Her positive approach to training business owners helps them use communication to reach their goals through more meaningful messages and marketing efforts. As a trained educator, she knows how to encourage people and share her expertise so that they can have confidence communicating.
When not working as a strategic communication coach, she is a professor of PR at Virginia Tech and proud dog-mom.
Amy Hager
A true marketer at heart, Amy’s experiences help her relate and share stories across many industries. Her love of small businesses and the community are reflected in her work with lodging properties, retail store owners, community publications, and chambers.
As the former Executive Director of The Bed and Breakfast Association of Virginia, she understands the competition small businesses face, as well as how to help tell their stories. She has a deep knowledge of email marketing technologies, automated systems, and website platforms from her work as a technology support and development consultant.
When not helping members of The Clique, she writes for a travel magazine, mentors coaches and consultants, and is the host of a sustainable travel podcast.
Sharon Elswick
Sharon is an entrepreneur and innkeeper who is passionate about helping guests create memorable experiences. Most recently she dove deeper into the tech side of the industry, working for a reservation software company supporting fellow property owners in their drive to adopt the best tools to run the best businesses.
With a decade and a half of working in and on a business, she knows the countless thankless hours it takes to build a successful venture. Understanding the passion and excitement involved and the challenges to keep motivated while burning the candle at both ends.
Sharon is ready to share how to create a connection between your back-of-house tools, your brand, and your market penetration which every business needs to create rabid fans and returning guests.
Let's Have Some Real Talk...
Joining The Clique is an investment, but not joining is the real cost
Here’s what will happen when you don’t join us:
You will continue to operate without an effective marketing plan
You’ll waste your time and energy on efforts that don’t work
You will remain stressed and stagnant without growth or success
Your brand will become stale and tired
You will throw money at solutions that repeatedly fail because you don’t have a strategy
But you need to be ready and willing to commit to change
The Clique isn’t right for you if you are someone who:
Doesn’t understand the value of marketing
Outsources all of your work (we work with you, not for you)
Expects immediate returns with minimal effort and no budget
Doesn’t know the difference between earned and paid media
Is on the fence about staying in business
Needs instant gratification – marketing is a slow burn
The fine print:
This program runs in on a quarterly schedule and an annual enrollment is recommended, but not required
Payment is required in-full or in two 50% deposits
No refunds will be available
Results are based on your participation and not guaranteed
WANT TO KNOW MORE?
