Thoughts and ramblings disguised as a blog
...to share free and unsolicited advice
As a hospitality brand, you offer a unique experience that is best shared through imagery and storytelling. Some social media platforms, like Instagram and Pinterest, are designed to show off your brand. But other channels, specifically Twitter, are not designed with hospitality brands in mind. That’s why Twitter is the least effective social media choice for your brand and the one you can either drop or never start using at all (but still be successful and grow your biz).
As a business owner or manager in a fast-paced industry like hospitality, you have an unparalleled dedication to your brand and the experience it delivers. You work weekends, late nights, early mornings (often back-to-back) and have to be a Jack or Jill of all trades for true success, which really comes down to one main component: consistency. But, do you want to know a secret? Consistency is really just another form of communication – with yourself, with others, and with your business. So, as someone who wants to have it all but realizes they can’t possibly do it all themselves, a communication coach (like me!) is your new best friend. Let me tell you why.
This 60-minute video captures the live conversation hosted by Kelsey Ogletree and Stephanie Smith held on June 3, 2020, that featured 100 highly talented professionals in the PR/branding/media space.
Public relations is a strategic management function used to build mutually beneficial relationships. What does that mean to your business? It means heads in beds, butts in seats, glowing online reviews, likes, and engagement, and most importantly, returning revenue. Here are 5 reasons why your business needs PR and not just marketing:
The top three tips for using Instagram with intentionality to promote and grow your business, regardless of industry and niche.