Why Your Goals Aren’t Good Enough (and what to do about it)
Setting goals for your brand or yourself simply is not good enough. As PR teaches us, goals need to be created first, then followed by measurable objectives, strategies, tactics and activities.
Prepping Your Brand for Press: 5 To-Do’s
Getting your brand featured in print or an online publication (without paying for it) requires strategy and preparation. If your brand is not ready, a press feature can be overwhelming, stressful, and potentially even negative for your business. So, here are five things you can do to help prepare your brand for press right now!
What’s a VIP Day and Why Do You Need One?
During a VIP day, you and I will work closely to create the perfect communication strategy for your brand. We’ll deeply dive into your previous efforts and have an honest conversation about what is working and what isn’t. But we won’t stop there. We’ll use that information + my expertise + your skills + competitive intel to create a no-fail strategy you can immediately implement and measure.
Spring Clean Your Social Media
Here are 5 steps to spring clean your social media accounts
Why Your Business Needs Public Relations (and not just marketing)
Public relations is a strategic management function used to build mutually beneficial relationships. What does that mean to your business? It means heads in beds, butts in seats, glowing online reviews, likes, and engagement, and most importantly, returning revenue. Here are 5 reasons why your business needs PR and not just marketing: